The Full Story

It all started when I was around three, just drawing all over everything.

My dad noticed I would go through these distinct art phases of playing with different shapes. At one point I was doing a "triangle phase" and everything was really geometric.

I guess I was always connected to art and geometry - way before I even knew what either of those two things were - and way before I would realize how everyone is connected through fundamental geometric patterns of nature.

In my late teens I became fascinated by ancient civilizations. I would scour the internet for hours, deep into the night, uncovering anomalous artifacts, or curiously shaped structures in different places around the world.

From the the oddly shaped stone heads on Easter Island to the pyramidal stone structures in the Yucatan peninsula of Mexico. I would think about the history of these civilizations and how much we really knew about the cultures involved in their creation.

Did the conventional explanation of these sites adequately tell the story of the past? Was modern man today the pinnacle of what humans have achieved throughout all of history? Was it possible our history was vastly different than what we were being taught in school?

I began to become skeptical of some of the stories being told from the traditional academia. There was just too many anomalies that didn't fit into the orthodox view of history:

What technology was used to carve out precise circular drill holes inside perfectly straight minute channels in diorite blocks at Puma Punku, Bolivia? 

Why do scholars call the stone box in the Great Pyramid of Giza a sarcophagus? When it comes to burying the Pharaohs, everyone knows they were buried in the Valley of the Pharaohs 300 miles away. No mummies were ever found in the Great Pyramids of Giza, Eygpt.

What engineering made the quarrying and raising of the The Three Stones of Baalbek, Lebanon? These blocks were too large for the Romans to move when they conquered this site, so they built their Temple of Jupiter on top of it.

My friend and I were conversing about all the cool mysteries in the world and he said something that I carry with me to this day. "Yea man, seems like a lot of people don't like to confront all these different anomalies of mankind, but you gotta just delight in the mysteries"

I couldn't un-hear it. It was so true. These mysteries are so deep in the unknown and undocumented history of our human story - many of these questions may never be answered.

But these mysteries never left me frustrated by the unknowns. On the contrary, learning about them always filled me with anything from imagination and inspiration to wonder and even bewilderment.

It was truly delightful to think about these mysterious relics and artifacts that were created thousands and thousands of years ago.

Then it happened. I got a call from my brother that would change my life. "Dude! You have to come over right now and watch this video!"

It was a 4 DVD set from scientist, Nassim Haramein titled, "Crossing the Event Horizon".

"He's breaking down the history of humanity and connecting it to geometry, crop circles and pyramids!" I hung up the phone and raced over there.

The 8 hour presentation offered evidence of a past technology, the Ark of the Covenant, and how it was used for anti-gravity and radiative effects using a toroidal field.

The presenter told a story connecting the separate interdisciplinary fields of geometry, physics, and history. While unabashedly discussing crop circles and ancient building techniques, along with his own grand unified field theory to explain how it all could be understandable.

This was of such a huge significance to me because I had been investigating these ideas for years on my own, but suddenly their was new bridges and pathways in my mind that were able to be connected. Separate mysteries of the ancient past were illuminated by a compelling story through distinct geometric patterns.

Some consider the concepts and theories put forth by Nassim Haramein as purely speculative because modern physicists are yet to prove a Grand Unified Field Theory.  A theory that mathematically connects the unbelievably small (the quantum field) into the un-imaginably large (Field of Relativity).  However, the evidence for an ordered universe, connected through repeating geometrical structures, is undeniable.

These powerful patterns and geometric ratios all leave imprints throughout multiple scales of dimensions of our natural world and the cosmos.

The ever-present golden ratio shows up in structures as large as spiral galaxies (sizes measured in hundreds of thousands lightyears) and atomic quasicrystal arrangements (measured at the atomic scale).

The unfathomable difference in scale between these objects defy human comprehension.

My drive to learn about the mysteries of the past was changing into a desire to learn about fractal geometry, the golden ratio and the art of sacred geometry. But it wasn't just my art that was changing, I was changing too: a shift in how I fundamentally perceived reality.

The evidence of the fractal nature of these repeating geometric ratios was life changing to me, because its not just an external observation. These same organizing principles present throughout the cosmos are present in our very being.

For example, the phi ratio (the golden ratio) is imbedded into us:

From the way our bodies are proportioned,

to the specific lengths of our bones,

down to very structure of our DNA. The same DNA shared among nearly all biological life!

My inquisitive mind, constantly seeking to uncover the mysteries of life, was arriving to an unshakeable agnostic truth:

The beauty of this cosmic order was pouring out from the simple understanding that these ratios and repeating geometric patterns were everywhere - and I wanted to share the beauty of this design with the whole world.

Although it would take many years to realize this, I didn't just want to just share the artwork of sacred geometry.

I wanted to share the feeling of sacred geometry: of being connected to the universe through this geometric fingerprint and the delightful mystery that is inextricably linked to the human experience.

One day, a friend of my brother was visiting my house and asked to look in my sketch book. I had been going through another one of my art phases, and I this one was about strictly using black ink only.

No pencil sketch first with erasers: black ink only.

My artwork was very detailed, organic, and highly geometrical.

He was flipping through a couple pages and then said, "This would make an awesome screen print." To which I replied, "Whats a screen print?"

Two weeks later we were pulling screen prints of a geometric squid onto a hoodie. I instantly fell in love with the technique and getting to seeing the artwork leap out of my sketch book and onto clothing. I thought it was the coolest thing.

I loved doing illustrations and screen printing, but it was short lived. Life and responsibilities took over my day to day and screen printing fell to the way side - until one day out of the blue my brother, who was living down in Santa Cruz at the time, showed up on my doorstep in Arcata. "You're starting your company today."

"You've been talking about starting your company for years now. Im tired of hearing about you talk about it. I'm here to get you to do it!" We filled out paper work for the licenses and printed the fictitious business name in the local paper. I was a business owner.

In 2011, Geometrix was Founded.

Now flashback to a few years before Geometrix was founded.

I had started getting into festival culture after going to some big raves and music festivals. I loved seeing all the wild and expressive people there. I thrived in the creativity, and limitless possibilities offered from all the different types of people I would encounter.

I would look at all the different styles people were wearing. I felt like such a newbie though, with an undeveloped style. I was wearing a shirt and blue jeans. I would see these other people with incredibly well designed and color coordinated outfits, and just think, "Wow, some of these people look really cool."

I was thinking about how I would be able to stand out even in the most visually competitive market.

So by the time I started Geometrix, the first shirts I printed were really heavily influenced by this wild and colorful festival scene.

I was creating screen prints using my geometric designs, and printing onto different colored garments with neons and distinctive holographic foils. I loved the colors and the neons present in the rave culture and looking at my design work it wasn't hard to tell.

Geometrix began vending at music events all up and down the west coast, starting in 2012. Traveling to different events and meeting new people, connecting over art and sacred geometry was how we spent all the summer months.

The festival culture promoted a lifestyle of self expression that was completely different from the day to day experience of normal life. It was addicting to be able to have so much fun at these events, when regular life felt so much more mundane. We continued to push to do bigger and bigger events and make more and more products for the festivals.

The desire to get deeper into the culture was influencing my clothing designs to become more and more psychedelic and fluorescent. My creativity was growing, and the events were successful and of course a lot of fun.

But over the years, sometimes during a psychedelic trip, a heavy wave of introspection would strike.

It would ask me to look at my connection to the natural world, and how I was currently living my life.

Growing up in the beautiful mountains of northern California, there was unbelievable beauty around every corner. This connection to my roots was being slowly morphed into a connection to the rave scene and anything that jiggled, shimmered or glowed.

My love for creativity and self expression was coming at the expense of fading values which used to keep my feet rooted in the natural world.

But I still loved dancing at these huge festivals where I would constantly meet amazing people and could easily build business connections. So I continued to optimize for what was good for business: buying cheap blanks, printing and pressing graphics with holographic foils.

But the colorful shimmer wouldn't last longer than a couple washes. Customers were getting upset because they spent money on a garment and then the quality they bought it for would fade away. I had to figure out how to make my rainbow prints last.

I eventually found a supplier for a material I could sew onto the fabric directly that would be permanent. It was a plastic fabric manufacturer that had every shiny material a raver could ever want. I was on the phone with the company owner, and was lining up a purchase worth thousands of dollars for all these different materials. It was late on a Friday so we agreed to finalize the deal early next week.

A friend was throwing a party at a beach house for the weekend, and everyone was invited to come out and have fun. We showed up in our typical accouterment of poppy colors and printed neons. We danced into the night and decided to do some psychedelics with a close group of friends.

As our trip heightened, and the sun transcended the darkness of the night into early light, we ventured down a winding trail to the beach below. On our way, I was reflecting on my life, introspecting as I sometimes did, when everything happened all at once.

Except this time I wasn't rejecting it out of the fear of its ramifications.

In the past I would always push away the self doubts, because I could tell myself I was living a life I loved: traveling to amazing places, dancing with friends and making wearable artwork to decorate beautiful people. Unbridled creativity was my daily experience... this was an epic life, right?

I put my hand up on my face to rub my eyes and felt a pair of glasses. I took them off my face and turned them around to look at them. They were a pair of sunglasses I bought from Zumeiz at the local mall. They had a holographic foil finish, and were lense-less.

I had previously popped out the glass parts, rendering them simply frames for style.

I started to feel something inside me that was catalyzed by looking at the frames, and disecting what they really were: Empty. Made of Plastic, void of any purpose...

I realized even though I was living my best life, my decisions were moving in a separate direction from the essence of my true self...

A self that knew that it couldn't be fulfilled unless it was in alignment with its actions and its impacts with the natural world...

A self that shared the same geometric finger print directly connecting it to that natural world.

A self that suddenly became keenly aware it had a meeting scheduled two days later with the president of a plastics corporation to finalize the ordering of thousands of dollars worth of plastic holographic fabric rolls...

I felt sick. I felt like when I took those frames off my face, I had simultaneously removed the very symbol of distraction that had derailed my personality from its deeper purpose for years. They would never be worn again.

Literally and figuratively seeing with eyes unobstructed, my gaze relaxed onto an outcropping rock nearby. As I walked closer I began to notice a healthy patch of lichen growing on its surface.

I was in turmoil, yet this lichen was so naturally itself. It was just so perfectly, and epically, a lichen.

I saw myself in the lichen, knowing we both shared an existence in this universe and there shouldn't be any reasons I couldn't exemplify being as naturally whole and unquestionably on course as this little lichen. In that very moment, I felt like I wasn't just connecting with a pattern of nature -- I was that pattern of nature.

"I am that lichen." I thought. "I am no different than this little organism on this rock." This illumination pierced into my being, and I realized my life was about to change forever.

Just like that lichen on that rock, we are on a rock flying through space. We are all organic creatures connected through a cosmic geometric fingerprint intertwined within a greater natural order. And that was when I realized what had just occurred: I had accepted who I truly was, and:

I made a decision right then and there to transform my life and my business.

I wanted to give to others the same resonant truth that little lichen had re-instilled in me: We can all feel naturally guided to wellbeing by connecting with the patterns of nature.

I decided I would build a brand based on this principle and its values.

I would no longer design clothing based on the external measurement of what would make people look good, but instead would design clothing for the internal measurement of what would make people feel good.

The following months would become one of the most challenging times of my life. I had to honestly look at my business practices and the impacts I was having on the people, places and the environment.

I had to confront the president of the plastics corporation with my new truth, and cancel the big business deal.

I had to stop purchasing blanks made with conventionally grown cotton and polyesters.

I had to create a whole new new supply chain for sourcing organic fabrics.

I had to fundamentally learn what it meant to be a sustainable business dedicated to doing things right.

It's been almost a decade from that fateful day with the lichen on that rock.

Yet that feeling carries through me in every action that the company makes in honor of that decisive moment in my life. If we don't continue to uphold and stay true to these values then it was all for nothing.

I feel like a lot of businesses and cultural personalities don't want to admit when they were wrong. I think they fear it would make their opinions less creditable and less trustworthy. But I see it as the exact opposite.

Because we've come such a long way.

From not knowing what microplastics were, to writing a guide to help you reduce them from getting in your home and body.

From using conventionally grown cotton, to showing a side by side comparison of its environmental impacts compared to organic cotton.

From using polyester, to showing how to avoid these endocrine disrupting chemicals getting through your skin, one of the many benefits of organic cotton.

From being a part of the problem, to showing how vastly different we are from even the other "sustainable" clothing brands: Us versus them.

From the love of art and sacred geometry, into the delight of the mysteries, then a misstep into shiny distractions, to finally emerge as a purpose driven organic clothing company made for all those who connect with the patterns of nature.

Thanks for being a part of the journey with us.

Roy Busch, Founder

Sacred Geometrix 2025