Our Mission, Values and Guiding Principles
Our Mission:
To enhance well being through expertly crafted wholly organic clothing.
From the natural ecosystems supporting the growth of the organic cotton farm lands, the working conditions of our American supply chain, to the very skin of our customers wearing the fabric - we aim to encourage health and happiness to all who interact with our business practices.
Foundational Values:
Quality
Striving for the highest quality outcome in our finished products and customer satisfaction is our top priority. Building useful and enduring garments that are expertly crafted, functional and enhance the quality of our customers lives.
Integrity
Choosing the correct and ethical decision, especially when no one is looking. Maintaining our commitments to our values, even when it challenges our product development - and especially when - it challenges our personal development.
Be You With Us
We believe in individuality and also in its inherent value to culture as a whole. We are pro-self expression and believe the best communities are made with a diverse set of personalities that are aligned with shared values.
Wholly Organic
We are Organic Clothing. We don’t make compromises, we are the exception. We aren’t everyone else, we don’t compromise our values. We we will forge ahead, regardless of the challenges presented on the path.
Forward into Nature
Forward into nature is the truth that there's no going "back to nature." Technology and engineering will continue to advance forward, so ultimately it comes down to a choice that humanity must make: will we continue to destroy our environment for profits, or will we consciously choose to use these technologies to enhance the well being of the earth with bio-regenerative practices? We choose the latter. We will alway choose, "Forward into nature."
Guiding Principles:
Relentless Improvement
Good enough isn't good enough. There's no finish line to improvement: with every effort we will continue to work towards higher levels of progress in efficiency and in personal development.
Radical Transparency
To speak openly, honestly, and directly in pursuit of catalyzing a positive consensus through calm and courageous communication.
Honor
To responsibly act with honesty and to dutifully exemplify trustworthiness in all interactions and agreements with others and self; to recognize one's own individual integrity creates intrinsic value for the whole organization.
Keep Stoked (Stay Lit Fam)
Through positive habits, acting on our passions, and fueling the body with natural foods, we ignite our internal flames of motivation.
Burn out can be prevented when one acknowledges their own inherent limitations and responds by re-calibrating the equilibrium between the body, mind, and soul. We maintain balance by fulfilling the primordial needs for movement, creativity, and genuine connection.
