Mission Statement and Foundational Values

Mission Statement:

To be a shrine for well being. 

From the natural ecosystems supporting the growth of the organic cotton farm lands, the working conditions of our American supply chain, to the very skin of our customers wearing the fabric - we aim to encourage health and happiness to all who interact with our business practices.

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Foundational Values:

Integrous Design 

The acknowledgement and adoption of the company’s quality and design standards: this conscious integrity is applied to all stages of the creative and manufacturing process. 

Be You With Us 

One’s individuality is a prerequisite to cultural wholeness.  

Honor 

To responsibly act with honesty and to dutifully exemplify trustworthiness in all interactions and agreements with others and self; to recognize one’s own individual integrity creates intrinsic value for the whole organization.  

Modularity 

The ability to be omni-adaptable.  

Synergy 

The potential of a cooperative social environment to produce a total effect that is greater than the sum of the individual’s contribution.  

Radical Transparency 

To speak openly, honestly, and directly in pursuit of catalyzing a positive consensus through calm and courageous communication.  

Keep Stoked (Stay Lit Fam) 

Through positive habits, acting on our passions, and fueling the body with natural foods, we ignite our internal flames of motivation.  

Burn out can be prevented when one acknowledges their own inherent limitations and responds by re-calibrating the equilibrium between the body, mind, and soul.  We maintain balance by fulfilling the primordial needs for movement, creativity, and genuine connection.